Project KAROO

Exterior of African hair salon with mural that reads Take care of your inner beautyIn 2014, CONRAD partnered with IDEO to bring an integrated and iterative research strategy to the microbicide field.  IDEO utilized the CAPRISA team as an in-country partner focusing on drug delivery systems (DDSs) (microbicide gels, IVRs, tablets and films), product messaging, and access/adherence strategies (digital and analogue reminders, websites, mobile applications). These initial pilot data identified several key drivers and potential barriers to microbicide uptake, correct use and long-term adherence, which needs further qualitative and quantitative testing among high-risk end users from an expanded geographic, socioeconomic and cultural scope.